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Kiki Women in Conversation

Kiki Women in Conversation: Daisy Knatchbull

14 Oct, 2019 Daisy Knatchbull wearing pieces from the Lauren collection
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Next in our series is Daisy Knatchbull, the talented founder of The Deck and the former communications director of The Huntsman, the men’s tailoring company on Savile Row.

As the first woman to wear a top hat and tails at Ascot’s Royal Enclosure in 2017, Daisy continues to defy fashion norms and empower women to follow suit by breaking into an industry dominated by men. A little less than a year ago, she founded her own tailoring company called the Deck which specialises in women’s suits, so that women can have the opportunity to feel the empowering effects of a suit in a space that they can call their own.

It was a pleasure to sit down with Daisy, an inspirational trailblazer to hear her views on entrepreneurship, style and of course, the power of a beautifully tailored suit.

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Daisy Knatchbull wearing Lauren Pendant
Daisy Knatchbull wearing Lauren Bracelet
Daisy Knatchbull wearing Lauren earrings

What is your greatest achievement?

It is probably leaving the security of a good job and salary and pursuing the dream of starting a business. It is terrifying but so rewarding. People often feel too scared to go ahead with their ideas, so I’m pleased I managed to do that at a younger age than most.

What 3 words would you use to describe yourself?

Ambitious, driven and resilient

Daisy Knatchbull wearing Kiki jewellery

What is one piece of jewellery you can’t live without?

I always wear a yellow gold pendant and my watch.

Do you have a favourite piece of Kiki jewellery?

As a big yellow gold fan, I love the classic Diamond hoops and the new Lola plain gold cross-over ring to wear alongside a suit in the daytime. The Special Edition Fire Opal earrings with the flower stud also really caught my eye and would dress-up a suit perfectly for evening wear.

What makes you feel powerful?

Wearing a beautifully tailored suit

Daisy Knatchbull wearing Lemon Quartz earrings
Daisy Knatchbull wearing Bubbles bracelet

What’s your go-to fashion statement?

A tailored suit because it is super versatile, timeless and understated. It can be worn in many combinations for relaxed or smart looks which see you from day to evening.

What inspired you to set up ‘The Deck’?

To allow women to experience something their male counterparts have had for decades and to give women their own space to have that experience. I want to encourage women to come to a place where their emotional understanding with clothing is met and to make clothes of their dreams. I also want every woman to understand the empowered feeling of wearing a tailored suit.

Daisy Knatchbull from The Deck

For more information on The Deck, visit their website or check out their Instagram account – @DeckLondon

Kiki Women in Conversation is a new series where we share the thoughts of successful women in business who are inspiring others to be stylish trailblazers. Follow us on Instagram to keep up with this series!

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