Ada Yi Zhao

Ada Yi Zhao

Ada Yi Zhao wearing Kiki McDonough Jewellery


Meet Ada Yi Zhao, financier turned entrepreneur.



Ada combined her love of fashion and extensive knowledge of finance to create Curated Crowd – a unique online marketplace where young designers can showcase their pieces without compromising their individuality. On top of growing a successful business, Ada is a member of the British Fashion Council – Fashion Trust, a contributing editor to the Huffington Post and a mother.
On a sunny afternoon at our flagship store, we had the pleasure of meeting the lovely Ada and getting to know the talented fashion entrepreneur.


Ada Yi Zhao Wears Kiki Classic Triple Stone Ring in Citrine and Blue Topaz
Ada Yi Zhao Wears Lola Single Cross-Over Diamond Ring in Yellow Gold
Ada Yi Zhao Wears Juno Blue Topaz and Diamond Hoop Earrings in Yellow Gold

What is your greatest achievement?

I would say being able to fulfil my dream of following my interests and building a business from it.

What three words would you use to describe yourself?

Kind, Curious and Strong

Ada Yi Zhao Wears Bubbles Fire Opal and Diamond Earrings in Yellow Gold

What is one piece of jewellery you can’t live without?

Any of my rings! I never leave the house without my rings.

Do you have a favourite piece of Kiki jewellery?

I love the Juno Blue Topaz hoop earrings that I wore for this shoot, as well as the really colourful Kiki Classic triple stone rings.

What makes you feel powerful?

It would have to be being able to realise my vision. I visualise how things could be and feel so powerful when these things materialise. I love helping other people realise their dreams too! And of course, self-determination is key!

Ada Yi Zhao Wears Forget-Me-Not Three-Link Blue Topaz and Diamond Necklace
Ada Yi Zhao Wears Lola Three Band Diamond Ring in Rose Gold

What is your go-to fashion statement?

You can’t go wrong with a good pair of statement heels. They can really transform your outfit. Bags also make great statement pieces! Oh and rings of course!

What inspired you to set up ‘The Curated Crowd’?

My passions. Acute style and the ability to pick out unique pieces, as well as being able to make people look good in what I choose. In a business sense – the fashion world is ripe for disruption, smaller brands need a voice and consumers want well made, well-priced pieces. I created a space for brands to showcase themselves on a wider platform and have cut out the middleman.

Ada Yi Zhao Models for Kiki McDonough

For more information on the Curated Crowd, visit their website here or find their Instagram here: @CuratedCrowd.

Kiki Women in Conversation is a new series where we share the thoughts of successful women in business who are inspiring others to be stylish trailblazers. Follow us on Instagram to keep up with this series!