At Kiki McDonough, we are constantly striving to become more sustainable and this year, we are turning Black Friday into Green Week. For every online purchase made from the 20th to 26th of November, two trees will be planted instead of one by Treepoints, an incredible climate-change initiative we have been partnering with since 2021. By offsetting our carbon footprint through planting trees, we are doing our part to help ensure a positive future for our planet and for the next generation.
Trees are essential to the health of our planet. They provide many benefits including improving air quality, reducing soil erosion, providing shade and shelter, and providing a habitat for wildlife (not to mention sequestering carbon). In addition to these benefits, planting trees can have significant economic and social advantages. Treepoints works around the world on carefully selected eco-friendly projects that have been verified by The Gold Standard and the Verified Carbon Standard, ensuring every penny donated to them is linked to sustainable development, contributing to positive environmental change and energy-efficient practices and makes a positive environmental change.
As we endeavour to become more sustainable, not only are we making a positive impact towards energy-efficient practices and environmental responsibility through Treepoints, earlier this year we launched our new Jazz collection, our first sustainable fine jewellery collection made from recycled gold. Whilst Kiki has been recycling gold since the brand’s inception, melting down and re-designing old stock, this was the first time that recycled gold has been used directly from a supplier.
Receiving our Responsible Jewellery Council accreditation this year was another milestone. The Responsible Jewellery Council is the world's leading standard-setting organisation for the jewellery and watch industry. We underwent an in-depth dive into our entire business operations and assessed the corporate responsibility approach within each discipline. Some areas were straightforward, for example switching to more sustainable energy suppliers and ensuring the team was on board with printing paper only when necessary.
The more complex areas involved working with our supply chain located in multiple countries to re-establish a new way of working together responsibly. This involved a thorough analysis of their supply chain, certifications and compliance within areas such as gold, diamonds, and gemstone sourcing. The majority of our supply chain partners are also working towards or have received their own RJC accreditations or similar, and together we will continue to improve and strengthen our commitment towards sustainable sourcing.
“As we approach our 40th anniversary in 2025, we recognise that corporate responsibility is more important than it has ever been. We are committed to working with our supply chain and all stakeholders to ensure we continue to develop a more responsible business approach across all touch points”. Sian Daley, Managing Director
If you are interested in offsetting your carbon footprint, Treepoints offers monthly subscriptions for the price of a coffee. So, this Green Week, we are encouraging our customers to do small things like this to make a difference. You can be assured that with any Christmas gifts you buy from us, we are giving back to the environment.
We wish you a happy Green Week!